University of Miami School of Law CourseLink Course Description - Online System
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Summer 2021
LAW759  AS  TRADEMARK MANAGEMENT AND BUSINESS STRATEGY

Course Description
This course focuses on the primary legal and procedural requirements for acquisition, registering, maintaining, exploiting, and enforcing trademarks under federal law. Students will examine the legal issues arising from the registration process with special attention to the business perspectives on trademark protection. The course is designed to introduce students to the main legal doctrines of trademark transactional practice, as well as the strategic considerations underlying trademark infringement cases. A core component of this course is the use of simulations that require students to complete both written and oral assignments that emulate actual legal practice in trademark prosecution and enforcement, and before the U.S. Patent and Trademark Office. Students will receive extensive feedback on weekly assignments in order to enhance active learning of legal research and writing skills and professional development.

Course Schedule
Dates Day Time Room
05-18-2021 - 07-13-2021   T  3:00 PM-5:20 PM DL

Course Frequency

Course Information

Credits: 2
Pass/Fail Option: No
Prerequisite: IP for Business Lawyers or Trademark Law
Grading: Graded
Method of Evaluation:
Graduation Requirements Fulfilled By Course:
Skills Requirement
Special Attributes: None
Course Delivery:
Online (all synchronous)
Special Restrictions:
Law Track(s): None
Bar Subject(s): None
Concentration(s):
The Business of Innovation, Law and Technology: BILT (Concentration)   More information
Course Book(s):
Textbook Required:
No  
Additional Materials:
No books required for this course  
First Class Assignment(s):
  • Assignment: First Assignment May 18, 2021 Trademarks in Business Transactions: Trademark Review and Client Introduction

    Material:
    No Textbook Required

    TWEN/Blackboard/Course Webpage Link:
    https://lawschool.westlaw.com/twen

    Additional Information:
    Please see syllabus attached with course materials and schedule. This course will also utilize TWEN as an online extension of the law school classroom. You will be able to access all readings excerpts and course materials, participate in class discussions and exchange email messages. The TWEN password is provided in the syllabus. Please make sure your are registered on TWEN. If you need assistance, please contact Pam Lucken at Plucken@law.miami.edu or Robin Schard at rschard@law.miami.edu. Class will meet on Tuesdays via zoom at 3:00 PM.
      

    Trademark Management and Business Syllabus.pdf
    Trademarks in Business Transactions.pdf

 
Professor(s)