University of Miami School of Law CourseLink Course Description - Online System
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Spring 2022

Course Description
This course will provide students with an overview of the $90bn sneaker industry, focusing on its main legal and business components. This course prepares students to think and act as lawyers and business professionals in anticipating and addressing the principal legal and business issues faced by sneaker companies, designers, manufacturers, and other parties involved in the sneaker industry. The practice-oriented perspective introduces students to the range of issues faced by the business professional, lawyer, and in-house counsel. This course will be broken down into two (2) different modules. First, for module 1, students will learn about the business of sneakers, which will include detailed information and explanations about creating a sneaker brand, LLCs and corporations, trademarks, design and manufacturing, distribution and licensing, marketing and promotion, the secondary market, and counterfeiting. Second, for module 2, students will learn about the law of sneakers, which will encompass two components: (i) litigation and disputes in the sneaker industry, and (ii) practical legal areas of the sneaker industry. For litigation and disputes in the sneaker industry, students will analyze case law, administrative proceedings and other disputes related to sneakers in the areas of copyright, trademark, patent, and trade secrets. For practical areas of the sneaker industry, students will learn the art of the sneaker deal and key issues to consider when negotiating a sneaker deal. These will include IP, compensation, counterfeiting, design approval, distribution, marketing and promotion, exclusivity, employment, term and termination, and morality. Within this component, students will participate in a practice-oriented simulation and work in teams to negotiate a full-length sneaker or sneaker licensing deal. Short Course Attendance Policy - Due to the small number of meetings, attendance to all meetings/classes for short courses is mandatory. Students who miss more than one class session (80 minute) of a 1-credit short course are subject to administrative withdrawal and will have a W for the course on their transcripts.

Course Schedule
Offering Dates: 02-28-2022 - 03-05-2022  

Dates Day Time Room
02-28-2022 - 03-03-2022   MTWRF  12:30 PM-1:50 PM F209
03-04-2022 - 03-04-2022   F  2:00 PM-5:00 PM F209
03-05-2022 - 03-05-2022   S  10:00 AM-1:00 PM F209

Course Frequency
Occasional course offering

Course Information

Credits: 1
Pass/Fail Option: No
Prerequisite: Plan of EASL LLM only. Non-EASL students please contact Greg Levy for Permission.
Grading: Graded
Method of Evaluation: Class participation and class assignments will count for (approximately) 50% of the final grade. A final paper will count for the remaining (approximately) 50% of your Final Grade.
Graduation Requirements Fulfilled By Course:
Special Attributes:
LL.M. Course
Short Course
Course Delivery:
Special Restrictions:
Law Track(s):
Family & Personal - Specialized
Government & Regulation - Related
Social Justice - Related
Bar Subject(s):
Concentration(s): None
Course Book(s):
Textbook Required:
  • Textbook Name: Sneaker Law: All You Need to Know About the Sneaker Business
    Textbook Type: Looseleaf
    Requirement: Required
    Author: Kenneth Anand, Jared Goldstein
    Publisher: Sneaker Law LLC
    Edition: 1st
    ISBN: 9781735782003

Additional Materials:
Book can be purchased at Book Horizons or  
First Class Assignment(s): TBD/None



Contact Information:


Contact Information: